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This paper looks at some of the major trends in the UK newspaper industry – circulation shifts, format changes, ethical controversies, the re‐emergence of the frees, the revival of the alternatives – in the context of the debate over trust in the mainstream media and political elites. It also identifies the elements of authentic communication that are needed for trust to exist between the newspaper writer/producer and the reader. The radical newspapers of the early 19th century are presented as examples of authentic journalism. While there are opportunities for the development of authentic journalism within the mainstream, it is suggested that the internet and today’s alternative press are opening up the best possibilities for the development of trustworthy media.

This paper discusses the publication “Challenges to ethical publishing in the digital era”.

It is a critical analysis of the paper built around two main arguments: the need to stress the positive in ethical debates; the critique of apolitical professionalism; the crucial need to stress the ties between politics and ethics.

No finding — it was simply argument.

Provocative challenge to dominant ethical debates.

The need to challenge the myths of professionalism.

The need for the academe to embrace more the work coming out of the alternative public sphere.

The purpose of this paper is to explore the evolution of relationship marketing (RM) in a new technology-based firm (NTBF) and to illustrate how social embeddednesss benefits can be achieved by engaging in RM in a rural resource-constrained bilingual context.

A single in-depth case study of a NTBF operating in a rural bilingual context was explored over a five-year period. As part of the case study, participant observation was carried out and interviews with the novice entrepreneur, the firm’s employees and its customers were conducted.

Developing mutually beneficial relationships with customers and key partners can enable a novice entrepreneur with no prior business ownership and limited marketing experience to accumulate and mobilise resources in order to achieve credibility and business growth. By analysing information from the NTBF’s entrepreneur, customers and other actors, the authors build theory and present propositions relating to the RM process.

This case illustrates that RM can enhance the legitimacy of an inexperienced entrepreneur, and can enable a firm to address the liabilities of newness in a rural resource-constrained context. Entrepreneurs need to focus on relevant and specialised partnership and alliance relationships that can provide strategic resources for firm development. The bilingual influence has also been shown to aid the development of new relationships and thus ensuring social embeddedness.

The theoretical contribution of this study is to integrate insights from both RM and social embeddedness theories, and illustrate the extent to which a NTBF demonstrates social embeddedness benefits relating to customer retention and accumulation of strategic resources due to RM.

This paper presents new insights into the growth of small and medium‐sized enterprises (SMEs) engaged in vertical inter‐firm relationships. It adopts a processual and resource‐based perspective and focuses on the experiences of fresh produce businesses which have achieved high rates of growth while supplying the UK’s large multiple food retailers. The context in which these suppliers operate is shown to be a complex and dynamic supply chain, characterised by increasing structural concentration and close vertical linkages. The primary research investigates how certain SMEs have prospered in an apparently “hostile” environment. It includes a programme of matched‐depth interviews, conducted across the retailer‐supplier dyad. Content analysis of transcripts reveals six factors which appear to be strongly associated with the formation of “successful” relationships. In subsequent interactions, securing “developmental” supplier status appears to open the way to a self‐reinforcing cycle of Penrosian learning and reinvestment. This cycle contributes to growth in the supplier firm. The authors argue that, with certain crucial caveats, growth‐oriented SMEs can develop mutually beneficial relationships with much larger “customer” firms. The paper concludes by drawing out wider policy implications and indicating how this contextualised approach might be used in other contexts.

The use of accounting to help apply the principles of scientific management to business affairs is associated with the adoption of standard costing and budgetary control. This first British industry‐based study of the implementation of these calculative techniques makes use of the case study research tool to interrogate archival data relating to leading iron and steel companies. We demonstrate the adoption of standard costing and budgetary control early on (during the inter‐war period) by a single economic unit, United Steel Companies Ltd, where innovation is attributed to the engineering and scientific background and US experiences of key personnel. Elsewhere, significant management accounting change occurred only with the collapse in iron and steel corporate profitability that began to become apparent in the late 1950s. The process of accounting change is addressed and the significance for our study of the notions of evolution and historical discontinuity is examined. The paper is contextualised through an assessment of initiatives from industry‐based regulatory bodies and consideration of the economic circumstances and business conditions within which management accounting practices were the subject of radical revision.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

LIBRARIANS in charge of small municipal collections are sometimes apt to forget, when enviously regarding some of the larger libraries, that, in many ways, a small library has advantages over its larger rivals, and may even carry out ideas and suggestions which are too laborious to be carried out on a very great scale. As an illustration, I wish to cite the experience of my own library at Bingley, and show how, by working out these suggestions, the membership has been raised from 700 to 1,600, and the annual issues from 24,000 to 54,000 volumes.

Many studies have proven that innovation performance is an important factor that increases corporate’s performance. In this context, companies need to be successful in innovation management, and they need to innovate. The technological turbulence that may occur in the sector where the companies are located will affect the innovation performance negatively if the companies fail to manage innovation. As a result of factors such as increasing competitive pressure with globalization, the elimination of time and space obstacles of technology, expanding purchasing alternatives, and increasing awareness levels, the newest products bring the highest revenues. These developments have led to a dramatic increase in the importance of developing new products as a competitive weapon, making product innovation an important element of the organizational strategy. Therefore, innovation strategies to be implemented and dynamic skills that are owned are needed to be managed correctly by companies. In this study, innovation management, technological turbulence, innovation strategies, and dynamic capabilities are examined.